The Jacksonville Jaguars have announced the hiring of Mark Lamping as the team’s president.

Lamping will be in charge of all non-football facets of the Jaguars, and will report directly to owner Shahid Khan.

Lamping will leave his position as President and Chief Executive Officer of MetLife Stadium, home of the New York Jets and New York Giants, for his new position with the Jaguars, which starts February 27.

Khan calls the hiring of Lamping “a very important and exciting development in the rebirth of the Jacksonville Jaguars.”

Lamping brings a wealth of experience to the Jaguars. The St. Louis native spent 12 years with Anheuser-Busch, where he served in many roles, including brand management and five years as the group director of sports marketing.

Lamping also served as president of the St.Louis Cardinals from 1994-2008, where he was responsible for business and facility operations. He left the Cardinals to join the MetLife Stadium Group in 2008.

Khan has sid many times since taking ownership of the team that he intends to market the Jaguars not only locally, but nationally and internationally. It appears that Lamping will play a large role in those marketing efforts.

“The Jacksonville Jaguars have vast potential and I’m honored that Shad Khan is asking me to play a leadership role in reaching that potential,” Lamping said. “We have the opportunity to revitalize the franchise, and build something special, memorable and hopefully historic for the league, our partners and especially Jaguars fans, who will be central to our mission.”